Apple’s bite…

October 31, 2010

Tony's Digital0002_2The image on the left is regarded as one of the first 4 colour desktop separations in Australia. Created by a wonderful designer  Andrew Harris, and output by an equally talented and pioneering team – The Xpress Group. (1986)

Back then, a QMS Colourscript printer (the first in Australia) cost us $45,000 and took about 40 minutes (if you were lucky) to rip a 20mb file just to see a colour proof. Back then we were right at the edge. But we were excited as we were  leading the analogue to digital revolution in Australia.

Back then… was about the time the time when the ‘power’ began to shift away from obese system providers to “we the mob”. But, creativity, graphic design, typography, photography did not die- its flourished.

Yes traditional analogue trades and crafts died – Typesetting was the first to go then, Compositors, Scanner operators etc…the list goes on just as it did when we moved from the horse and buggy era. Journalism did not die (well some might argue that) but newspapers now are – thanks to the Craigslist, Wikipedia, YouTube, Facebook, Twitter and now the iPad. What really amazes me when you look back over past 30 years or so is just how damm clever and innovative Apple (Steve Jobs) has been.

No other company on earth has brought about such radical change to so many traditional analogue industry sectors – DTP, Music, Animation, and now commerce and trade – iTunes (Apps Store). Did the music industry die? no, it’s just morphing into a different industry supply chain model. However as an ex muso sure I too am amazed when I see a a band performing live just playing there iPhones …but heh the relentless march of anything that can be digital will be digital…is unstoppable which is why I’m such an optimist and am so excited about our future!

Yes, the challenges of the future will no doubt be novel, but they won’t be insurmountable. Whether it’s breakneck technological change, environmental sustainability, or economic turnarounds, these are issues that need to be met with radical optimism and the conviction that Nothing is Impossible.

In that same spirit the boys at Rype – are blazing a new trail following there Mobility and hi touch dream!

And so the revolution continues…