From Hi Tech to Hi Touch

September 11, 2010

I am privileged. Privileged to be at the forefront of yet another technology revolution!

The first ‘DTP’ was back in 1985 when I sat spellbound watching CEO Paul Brainerd demonstrating ‘Pagemaker’ on a Mac SE – composing a page of text, graphic and a photo which he then output to an Apple laserwriter via a new page description language called Postscript. Three companies collaborating together. Apple, Aldus and Adobe.

The Desktop Publishing revolution heralded a new shift from the analogue to digital world. Typesetters were the first to go, then film compositors, scanner operators, dark room photo editors – and along with them went the multi million dollar proprietary technologies. Hell, Crossfield, Kodak, Agfa just to name a few!

Enter the Xpress Group – Apple evangelists leading the DTP charge.

The second was in 1998 when a mate (Mark White) in his typical Tennessee drawl proclaimed – that the internet would soon spawn new – B2B marketplaces – digital hubs – business vortexes which Gartner predicted would be a multi trillion dollar industry and would streamline draconian commission riddled dysfunctional supply chains!

This time the revolution was led by a journalist and social entrepreneur- Kevin Jones and his iconic B2B event business – Net Market Makers. And so began a fast paced ride which included stratospheric peaks, black holes, bottomless pits, sharp turns and hairpin bends, and where multi millionaires were made in the blink of an eye – until the inevitable market correction – in 2001.

Enter OZeCorp Ltd – OZe evangelists leading the B2B charge.

So fast forward – to today 2010 as we witness another revolution – another shift a shift I call hi touch!

This hi touch future will again revolutionise the IT industry for you see… It’s not just about click and drag; it’s more about touch and feel. It’s not just about text and charts; it’s more about imagination and creativity. It’s not about energy sapping file servers or IT grunt, it’s about more sustainable cloud based solutions fostering real work collaboration and – the ability to always be connected.

Enter Rype hi touch IT evangelists and an endorsed member of the professional: Apple Consultants Network.

Rype’s dream is to ignite workplace creativity, to empower employees, to improve morale, to boost productivity, to increase profitability and to foster collaboration. And there commitment to you is they will reduce your IT dependence and costs associated with outdated thinking and inefficient legacy technology systems.

Welcome to the hi touch revolution

Welcome to Rype – freedom in business for life